Punjab Mango Festival 2012

Punjab Mango Festival 2012 was conducted on 15th July 2012 at Serena Hotel Islamabad. This festival was organized by the Punjab Board of Investment & Trade (PBIT) with the collaboration of Agriculture Department of Punjab and the District Government of Rahim Yar Khan. The motive of this festival was to provide access of national mango exporters to the international market. Through this festival, the government of Punjab also introduced the other food items like vegetables and fruits of the province to the world. For this purpose, the government has showcased more than 20 other agri items and other food products in the International Green Week which was conducted in Berlin City (Germany) at the starting of this year. The aim was to introduce Pakistani vetegables and fruits in the European markets.

The Opposition leader in the Senate Mr. Ishaq Dar attended this exhibition. Also, the Vice Chairman of Punjab Board of Investment & Trade Dr. Mufta Ismael, Secretary of Agriculture Punjab Mian Mushtaq, foreign ambassadors and diplomats in Islamabad, mango exporters, traders and buyers and a large quantity of people attended this historical occasion and created a big awareness of Pakistani mangoes. In Pakistan, there are 110 varieties of mangoes grown which was cultivated in different areas of Punjab and Sindh containing Chaunsa, Langra, Doseri, Anwar Retore and Sindhri. All these have been displayed at the exhibition. The government of Punjab is seriously working for the improvement of food, agriculture, livestock, dairy, horticulture and floriculture sectors of Pakistan.

Addressing to the inaugural ceremony of this mango festival, Senator Ishaq Dar said that in spite of the worst condition of electricity supply in the province, the government of Punjab is striving to increase the export of national agri items, fruits, vegetables and other products. He said that this festival is a platform arranged by Punjab government to gather mango exporters, traders and buyers under one roof and thereby taken an effective step to promote the exports of Pakistani mangoes in the international markets. Senator Ishaq Dar admires the efforts of Punjab Chief Minister Muhammad Shahbaz Sharif to develop the agri sector of the province and link it with international markets. Vice Chairman of Punjab Board of Investment & Trade Dr. Mufta Ismael in his welcome address said that the government of Punjab is giving special incentives and facilities to foreign investors to increase food exports of Pakistan. While highlighting the purpose of arranging Mango Festival 2012, the Secretary of Agriculture Mian Mushtaq said that our motive is to create and promote awareness and production of different varieties of Pakistani mangoes in the foreign diplomats, international institutions and local and foreign traders.